Journalism & Mass Communication · 2017

CSS 2017 Journalism & Mass Communication Practice Set

5 questions from this paper.

  1. Q1
    Discuss the Shannon-Weaver model of communication in detail. Explain the concept of 'Entropy' and 'Noise' as defined in this model.
    Practice material Shannon-Weaver Model 20 marks
  2. Q2
    How is public opinion formed? Discuss the role of mass media as a primary agent in the formation and manipulation of public opinion.
    Practice material Public Opinion 20 marks
  3. Q3
    Define Yellow Journalism. Discuss its historical roots and how contemporary 'click-bait' culture in digital media is a modern form of yellow journalism.
    Practice material Yellow Journalism 20 marks
  4. Q4
    What is investigative journalism? Discuss the challenges faced by investigative journalists in Pakistan.
    Practice material Investigative Journalism 20 marks
  5. Q5
    Compare and contrast Public Relations and Advertising. Which of the two is more effective for building a long-term brand image?
    Practice material PR vs Advertising 20 marks

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